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When a Melbourne SaaS Founder Posted One LinkedIn Video: Tom's Story

https://www.bookmark-friend.win/1-look-we-ve-been-mass-producing-short-videos-for-instagram-reels-but-i-m-struggling-to-tie-views-back-to-actual-sales-anyone-cracked-a-reliable-way-to-measure-roi-without-relying-solely-on-platform-analytics

Tom ran a small but fast-growing SaaS business in Melbourne. He poured budget into paid search and targeted display, and his sales team dutifully followed up on leads. Still, LinkedIn felt like a black box

1. Look, here’s the thing—I’ve been pouring resources into video for our ecommerce brand, but tracking ROI still feels like guesswork. Anyone cracked the code on tying views directly to conversions without overspending on analytics tools?

https://bizzmarkblog.com/how-australian-saas-teams-turned-demo-and-onboarding-videos-into-measurable-growth/

1. Look, here’s the thing—I’ve been pouring resources into video for our ecommerce brand, but tracking ROI still feels like guesswork. Anyone cracked the code on tying views directly to conversions without overspending on analytics tools? 2