When a Melbourne SaaS Founder Posted One LinkedIn Video: Tom's Story

https://www.bookmark-friend.win/1-look-we-ve-been-mass-producing-short-videos-for-instagram-reels-but-i-m-struggling-to-tie-views-back-to-actual-sales-anyone-cracked-a-reliable-way-to-measure-roi-without-relying-solely-on-platform-analytics

Tom ran a small but fast-growing SaaS business in Melbourne. He poured budget into paid search and targeted display, and his sales team dutifully followed up on leads. Still, LinkedIn felt like a black box