Case Study: How a $350M Private Equity Firm Replaced Its Patchwork CRM with Salesforce and Cut the Fundraising Cycle by 40%
https://zoom-wiki.win/index.php/How_a_$300M_Venture_Fund_Stopped_Losing_Deals_and_Time_by_Replacing_Manual_Logs_with_Relationship_Intelligence
How a $350M PE Firm Decided to Replace Its Homegrown CRM When I first met the leadership team at Northbridge Capital (name changed), they were at the point most growing private equity firms face: operational friction had started to throttle