Why Impressions Keep Growing While Clicks Stall: Tackling the Visibility-Traffic Gap in 2026

https://zulu-wiki.win/index.php/Case_Study:_How_a_$2M_E-commerce_Brand_Repaired_the_2025_Impressions-to-Clicks_Disconnect_by_Early_2026

Short version: impressions are not traffic. In 2026 the gap between what platforms report as "visibility" and what actually becomes website visits, leads, or revenue has widened