When your brand’s reputation is messy, your demand gen budget goes to waste. If...

https://bravo-wiki.win/index.php/Should_Demand_Gen_Teams_Track_Review_Ratings_Alongside_Pipeline_Metrics%3F

When your brand’s reputation is messy, your demand gen budget goes to waste. If a prospect clicks your ad but finds lukewarm reviews or a ghost-town LinkedIn page, they’ll bail before ever filling out a form