We live in the era of the micro-moment. When someone pulls out their phone,...

https://wiki-velo.win/index.php/The_Attention_War:_Why_Your_Streaming_App_is_Trying_to_be_a_Video_Game

We live in the era of the micro-moment. When someone pulls out their phone, they expect immediate gratification, not a loading screen. If your app doesn't prioritize fast loading and deep personalization, your users are already looking for the door