Treat ecommerce marketing as a connected system, not a stack of separate...

https://wiki-coast.win/index.php/How_Do_I_Align_Merchandising_with_SEO_for_Ecommerce_Categories%3F

Treat ecommerce marketing as a connected system, not a stack of separate campaigns. This article shows how your offer, channels, and customer follow-up work together—and how to track the results through AOV, CAC, conversion rate, and repeat purchase rate