This article shows how ecommerce marketing works best as a connected system,...

https://judahsnewblogs.capitaljays.com/posts/what-messaging-apps-can-a-hosted-agent-connect-to-whatsapp-or-slack

This article shows how ecommerce marketing works best as a connected system, not a stack of separate campaigns. It connects acquisition, conversion, and retention so teams can see how a change affects CAC, conversion rate, and repeat purchases