Stop aimlessly booking travel for every industry show. After years in the...

https://star-wiki.win/index.php/THMA_Executive_Convening_Forums:_Are_They_Invite-Only_and_Worth_It%3F

Stop aimlessly booking travel for every industry show. After years in the boardroom and now advising vendors, I know which rooms actually move the needle. Whether you target HIMSS, ViVE, or HLTH, strategy matters more than pure visibility