Retainers usually cap your agency margins at 30 percent. Use your shop as a lab...

https://yenkee-wiki.win/index.php/Why_Your_Agency%E2%80%99s_%22Service_Margin_Ceiling%22_is_Killing_Your_Valuation

Retainers usually cap your agency margins at 30 percent. Use your shop as a lab to package your manual workflows into simple software, which consistently hits 70 percent margins and gives you a real asset.