Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR drop across European markets, traditional reporting no longer tells the full story. Users are increasingly zero-click, finding answers directly on the search page