Rank tracking is dead because the SERP is no longer just a list of links. With...

https://www.bookmarking-maze.win/rank-tracking-is-now-a-vanity-metric-with-ai-overviews-driving-a-30-ctr-drop

Rank tracking is dead because the SERP is no longer just a list of links. With AI Overviews causing a 30% CTR drop across European markets and zero-click searches becoming the norm, old reporting methods are useless