Personalization is no longer a nice-to-have—it’s how we expect digital...

https://wiki-mixer.win/index.php/Why_Is_Personalization_in_Everything_from_Shopping_to_Streaming%3F

Personalization is no longer a nice-to-have—it’s how we expect digital experiences to work. From streaming services suggesting shows you’ll actually enjoy to fitness apps tailoring workouts just for you, AI helps make it feel seamless