Most SEO agencies are stuck at 30% margins because they only sell billable...

https://www.bookmark-fuel.win/most-agencies-get-stuck-at-30-margins-because-they-rely-purely-on-service

Most SEO agencies are stuck at 30% margins because they only sell billable hours. Start treating your agency as a lab to build your own software. Once you transition to product margins, you’ll easily hit 70% and stop trading time for revenue.