Most agencies get stuck with 30% margins on service retainers. Treat your...

https://www.4shared.com/office/hhMWgw-2jq/pdf-69706-48553.html

Most agencies get stuck with 30% margins on service retainers. Treat your agency like a lab to build tools that solve the problems you face every day. Shifting to software allows you to hit 70%+ margins and scale without adding more head count.