If you’re checking a Rolex in San Diego, the reference number is between the...

https://www.joint-bookmarks.win/if-you-re-considering-a-loan-against-your-rolex-in-san-diego-ask-for-the-apr

If you’re checking a Rolex in San Diego, the reference number is between the lugs at 12 o’clock, so don’t force the bracelet off. Have a watchmaker verify it before selling or borrowing against it, and meet buyers somewhere secure.