Game shows work as interactive games because every choice gives you something...

https://dlf-ne.org/what-replaces-the-host-in-an-interactive-version-of-a-game-show/

Game shows work as interactive games because every choice gives you something to weigh: the boxes, the Banker's offer, the host's pause, and the reveal. This article looks at how those familiar beats turn watching into a personal, play-along decision.