Discontinued Rolex models often trade above retail because they’re rare, sought...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because they’re rare, sought after, and limited in supply. Insurance appraisals reflect replacement cost, not what buyers actually pay. Real transaction comps show market demand drives prices