Changing your SaaS pricing can boost revenue but may also lower conversions....

https://felixssuperperspective.brightsora.com/posts/conversion-down-31-but-leadership-wants-to-keep-the-new-price

Changing your SaaS pricing can boost revenue but may also lower conversions. One company saw a 31% revenue lift but faced a 22% drop in conversions. Using Sequential Mode, they balanced these shifts to find the sweet spot