Cashback and loss refund promos soften bad runs by returning a slice of bottom lines
https://www.mediafire.com/file/jvwpk29bx6a28q1/pdf-85237-52459.pdf/file
Cashback and loss refund promotions soften bad runs by returning a piece of net losses. Review timespan and caps, and prevent overbetting just to chase rebates; value expands from consistency, not take the chance of spikes.