Broken Link Building vs Guest Posts: Real Conversion Rates and What Works

https://stateofseo.com/stop-low-response-rates-use-ahrefs-to-build-outreach-lists-that-actually-reply/

Broken Link Replacements Convert at 12% on Average; Guest Posts Land 6% — Data from 50+ Campaigns The data suggests broken link building outperforms guest posting on pure conversion to live links when run by the same operator set