An ecommerce marketing strategy works best when each channel supports the next....

https://post-wiki.win/index.php/How_Do_I_Turn_My_Ecommerce_Marketing_Into_a_System,_Not_Random_Channels%3F

An ecommerce marketing strategy works best when each channel supports the next. This article connects acquisition, conversion, and retention, and shows how to judge the whole system—not just ad clicks