A winning streak can inflate the price, turning a good team matchup into a less...

https://wiki-book.win/index.php/New_Manager_Bounce_-_How_Long_Until_the_Market_Catches_Up%3F

A winning streak can inflate the price, turning a good team matchup into a less attractive bet. For example, a +130 opener on a solid side might shift to -140 as momentum builds. The smart move is spotting when value slips away despite strong form.